SEO Consultation
We'll give your site an appraisal and assess the next moves to improve ranking and traffic.
- Search Engine Inclusion Check
- Google
- Yahoo
- MSN/Live/Bing
- Home Page Checks
- Page Title
- Meta Description
- Meta Keywords
- Content Length
- Content Quality
- Key Pages Checks
- as per Home Page Checks
SEO Basics - one-on-one overview of Search marketing
Setting up your Pearl account and a Google analytics system to track performance and progress.
- Google Analytics
- Registration of New Account (if required)
- Set up of new website on Analytics and Pearl
- Set up monthly automated reports
- Creation of goal tracking funnel to track checkout process
- Registration of website and sitemap with search engines:
- Google Webmaster Tools
- Bing Webmaster Tools
- Yahoo Site Explorer
£75 per hour, online web session
On-page SEO - how good is your site content?
Keyword and Competitive Analysis - we'll spend some time looking at the bigger picture and come back to you with an actions report.
- Identification of competing websites
- List of competing websites
- SWOT Analysis of competing websites
- Vital Statistics
- PageRank
- Domain Age
- Page Quality
- Identify key products/services
- SWOT analysis
- Product competition
- Unique Selling Points
- Keyword Analysis
- Existing Site Keywords
- Competing Websites
- Client Website
- Targeting Keywords
- Site Wide
- Category Specific
- Product Specific
*** Keyword Targeting ***
- Proposition Development
- What is your goal
- Who do you sell to
- Keyword Discovery
- Competitors Websites
- Search Trends
- Keyword Analysis
- Popularity
- Competition
- Difficulty
- Keyword Deployment
*** Copywriting ***
- SEO targeted unique copy
- Spelling and grammar checking
- Business targeted news stories
Off-Page - Driving traffic to your site
We can walk you through the principles on a web training session, or take the work on for you.
*** Link Building Basics ***
- Open Directory Project / DMOZ
- Link Exchanges
- Link Directories
- WARNING: Free Directories
- Business Directories
- Geo-targeted Directories
- Forum Participation
- Blogging
- Link Baiting
- Twitter
- Introduction
- Benefits
- Ideas
- Google Base
- Registration of product feed
- Google Local Business
- Creation of local business listing
*** Email Marketing ***
- MailChimp
- Account Set-up
- Integration with Pearl
- Starting a Campaign
*** Pay-Per-Click ***
- Google Analytic
- Account Set-up
- Campaign Creation
- Keyword Analysis
- Bid Management
- Yahoo
- MSN
To See How Pearl Can Change Your Business Contact Us Today!
